Ebook Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
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Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
Ebook Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
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Review
"...a world authority on the visual brain ...shows how to use this tool effectively."--Steven Pinker, author of The Language Instinct and Blank Slate"I would say that this is one of the most useful books on PowerPoint to ever be printed."--Garr Reynolds at Presentation Zen"This review may not do justice to the insight and clarity of this excellent book which is easy to read, chock full of examples and filled with illustrations of the principles. It is the best book I have found so far on how to improve presentations--especially in PowerPoint."--Robert Hacker at Sophisticated Finance"Kosslyn puts PowerPoint users on notice. Read this book, and you will be enlightened. Kosslyn's thorough and engaging treatment is based on broad scientific literature, and on his extensive experience. Besides covering the myriad features that PowerPoint offers, Kosslyn provides great advice on how to connect with an audience, tell a story, work at the right level of information, and come up for air." --Lawrence W. Barsalou, Samuel Candler Dobbs Professor of Psychology, Emory University
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About the Author
Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University. A leading authority on the nature of visual mental imagery and visual communication, he has received numerous honors for his work in this field. His previous books include Image and Mind, Wet Mind: The New Cognitive Neuroscience (with Koenig), and Psychology: The Brain, the Person, the World (with Rosenberg).
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Product details
Paperback: 240 pages
Publisher: Oxford University Press; 1 edition (August 13, 2007)
Language: English
ISBN-10: 0195320697
ISBN-13: 978-0195320695
Product Dimensions:
9.9 x 0.7 x 6.9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.7 out of 5 stars
24 customer reviews
Amazon Best Sellers Rank:
#467,216 in Books (See Top 100 in Books)
I have recently been preparing to give presentations during academic job interviews and although I've given countless ppt presentations, I still felt ineffective in my use of the medium. I have tried reading other books (Why Most PowerPoint Presentations Suck, for example), but have found little use in them. This book, though based on visual processing research, is presented clearly and concisely. Kosslyn describes and gives clear examples of the 8 principles, but goes a step further by exemplifying them in the way the book is organized.Certainly I was aware of some of the general "don'ts" in ppt such as not varying the font greatly throughout the presentation. However, this book helped me understand why I shouldn't do this. By knowing the why behind the rule, I can know use this knowledge more flexibly.Some have indicated in their reviews that the information in this book was "basic." It may seem so, but given the fact that I have seen these 8 principles violated even in the most sophisticated and experienced presenters, I would invoke the old saying that common sense is not all that common. Perhaps people needed to understand why they should follow these principles to be convinced.Finally, I appreciated Kosslyn's treatment of Tufte's argument that PowerPoint should never be used. Kosslyn makes that case that PowerPoint can be a powerful way to convey complex ideas, if used properly. Now that I know the 8 principles, I am confident that my presentations will be "clear and to the point."
This is a terrific book with excellent direction on how to create a PowerPoint presentation which works with, rather than against, the way the mind processes visual information. The concepts are terrific and supported by neuroscience research, and I've been using them to radically improve my own slides.The 'Do' and 'Don't' slides are also very good to bring the concepts to life. There are many lists of "10 things to remember" with mixed value, but you can typically find many useful nuggets in these lists. The author has presented these concepts in live workshops and has worked out the flow of the book so it feels very comfortable and flows well.The biggest drawback is the difficult writing style. The author is obviously a very educated and intelligent man, but this works against him because the reader needs things to be simplified much more. The 8 principles need snappier names to really be memorable for the reader (eg. "The Principle of Perceptual Organization" could be re-named "The Law of Chunking"), and the writing style is a bit flat and not persuasive or energetic. This is a shame, because the concepts really are excellent but readers may not recognize them as excellent when they are presented without pizazz.
This was a good book. Read it based on a recommendation from professor. Ended up changing a work presentation based on the ideas and it went well. Goes into the psychology of the whys.
The best book if you want to learn how to make a great PowerPoint presentations.
This book is ok, it is only one more textbook to help with another textbook, but it has good examples.
This is an excellent guide to the visual design of presentation slides (PowerPoint or otherwise). Kosslyn explain his 8 principles, and then provides guidelines for various aspects of presentations, such as text, sound, graphs, and other visuals. At the end of each chapter, he ties the guidelines in that chapter to basic principles that underlie them.However, Kosslyn is an expert on visual perception, not an expert on learning. Therefore, take his suggestions on non-visual aspects of presentations with a grain of salt. For example, he endorses reading your slides aloud, which he says "gives the viewers two chances to understand and remember them". In fact, reading and hearing the same information *reduces* retention of information. For more details, see Multimedia Learning.If you buy only one book to improve your presentations, I suggest that you get Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other). However, "Clear and to the Point" is an excellent additional resource.
This book gave numberous simple ways to make better Power Points. However, there were many points that were obvious and repetitive.
Informs the reader
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