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Secrets to Successful Events: How to Organize, Promote and Manage Exceptional Events and Festivals, by Lynn Fuhler
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Review
"Drag out the sticky notes, highlighters and note pads and prepare to be immersed in a comprehensive crash course as the author takes you step-by-step through the dynamics necessary to plan successful events. Every page contains tips and suggestions that will lead you on the path to success. Use this as a resource guide time-after-time for yourself and your organizing committees. This book would also be good for those involved with assisting and promoting events including chambers of commerce, convention and visitors bureaus and PR agencies." - Nancy Foster, Foster Tourism Marketing "I want to thank you for this book's clarity of communication style and perceptive analysis of how to avoid the many pitfalls of what is often a fraught endeavour by a community of volunteers.I consider itas an excellent resource tool and a valuable guiding blueprint for future communityevents. It's a very thorough, logical and practical guide; its coverage is certainly comprehensive but its presentation is concise, methodical and accessible to anyone at any level. And, although it was written from your American perspective, its coverage has universal applicationand isentirely relevant to other situations and communities, including those in my rural Australia." - JL Australia
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From the Back Cover
"Lynn Fuhler learned from the best ... and became a leader in the field. She has been where you are headed and knows how to guide you. It's all here in her detailed roadmap."-- Bob Andelman, host/producer, Mr. Media Interviews, mrmedia.com, Â Â Â and co-author of Built From Scratch, Fans Not Customers and The WaWa Way"I know firsthand, having attended events all over the world, that they are one of the key reasons people travel. This book offers a comprehensive look at how to organize a festival or to make a great event even better, providing more reasons to make travel plans."-- Kendra Thornton, owner and president of Royal-Travel.com"Required reading for any event planners who seek to grow attendance from anyone beyond the reach of their local market."-- Erik Wolf, Executive Director, World Food Travel Association"Lynn Fuhler is an expert in event planning, and she has put all of her knowledge into this must-read book."-- Dr. Steven V. Cates, Graduate Professor
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Product details
Paperback: 308 pages
Publisher: Flying Compass Press; 1 edition (October 23, 2016)
Language: English
ISBN-10: 0997980702
ISBN-13: 978-0997980707
Product Dimensions:
6 x 0.7 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
10 customer reviews
Amazon Best Sellers Rank:
#408,633 in Books (See Top 100 in Books)
Exactly what I expected to get. A guide book for all aspect of organizing events. It's easy to follow and get insight information on key topics. I'm just starting my way at holding events and this book is my handbook now.
I was the special events coordinator for twelve Earth Day events in the tenth largest city in the country. Each year the planning started the day after the event was over. I would have loved a book such as this to walk me through every step of the way. I especially liked Lynn's description of the types of committee members one needs and might find on a planning committee. In addition, I found that there are volunteers who are working with an event who are there for service or self-service. An event coordinator needs to find the people who are there to serve towards achieving the event's purpose and goals and weed out the ones who are there to serve themselves with a private agenda or feeding an ego. Having done my events on behalf of a city, I was especially impressed that Lynn included how to work with a city and to value the in-kind activities that city staff might provide. Excellent manual for a small or large event!
Drag out the sticky notes, highlighters and note pads and prepare to be immersed in a comprehensive crash course on event planning as the author "holds your hand" and takes you step by step through the dynamics necessary to plan successful events of any size or type. Written in an easy-to-read format with a cutting edge approach, every one of its 283 pages contains tips and suggestions that will lead you on the path to success. Whether you are a newbie or seasoned veteran, you're sure to use this book as a resource guide time after time for yourself and your organizing committees.This book would be good for those planning events but also those involved with assisting and promoting events including chambers of commerce, convention and visitors bureaus and PR agencies. Well done, Lynn Fuhler!
A tour de force to be sure, Ms. Fuhler has pulled all the stops. Written in the author's characteristic horse sense style, this tome neatly balances depth with breadth, humor with pragmatism. While someone new to event planning might consider this a must-have playbook, it is also loaded with value for a seasoned veteran as well - a roadmap to continuous event improvement.“Secrets†has something for everyone, regardless of event size. A variety of event types are covered. Ms. Fuhler's years of experience in travel, PR, and entertainment shine through. Particularly impressive, however, is her understanding - and nuanced exploitation - of digital media. How many event organizers even consider the role that a blogger’s "casual energy" could play?Probably unlike most reviewers, I've heard the author speak on more than one occasion. This book reads like she speaks - clear and to the point. It is logically organized, efficiently cross-referenced, and very thorough, yet neither heavy-handed nor pretentious.
Okay, I considered myself pretty well skilled and experienced in running events. I have done everything from church picnics, dinner dances, to major capital campaigns. But wow, this book covers it all. Every detail, big and small, and all of the details that happen behind the scene to make an event flawless. I have been schooled! So whether an experienced fundraiser or a first time volunteer, read this. It will help make your event successful and you look like a genius!
This book is an effective manual for event planners with a great checklist and detail most people forget or were never aware of. If I was an first-time planner following the logic and progression would make my life so easy. If I was trying to make an existing event better, this book provides insights and great suggestions. Every planner should have one.
If you're the first-time organizer of a big event, or know thru experience you need to know more... this is the book for you. Find a beach and read it! If it was available 20 years ago, my blood pressure would've been down, and my bank account up!
With Ms Fuhler's vast experience, you will find tips and strategies to help you organize your event from beginning to end. She highlights all event details in an easy to understand format. Whether your event is large or small, this book helps to ensure there are no forgotten steps,
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